Business Studies and Accounting students from the East Norfolk Sixth Form College took part in an Enterprise Challenge event held in the new Poulson Building on campus during the last week of term. Teams of students competed against each other to design packaging, create a product name and image together with a marketing campaign to promote a new soft drink. The teams were also required to stay within a tight budget and predict the potential profits for their product, which led to some interesting predictions that Mystic Meg would be proud of. The event was organised by teachers Helen Hudson and Deborah Dyer to promote enterprise and practical business skills in a fun way. The teams had to prepare a short presentation to ‘pitch’ their ideas to a panel of judges made up of Vice Principal Andy Cooper, Curriculum Manager and marketing expert Sonia Marshall and special guest judge Ben Lines, a partner in the accountancy firm of Cunninghams in Lowestoft.
The response from the students was enthusiastic with a consensus of opinion that the morning had been fun and proved an enjoyable way to learn business and accounting skills. The judging panel were impressed by the high standard of the presentations and creativity of the teams. They singled out for recognition ‘Limonaro’ for their eye catching bottle and clever name, with ‘Shakey’ being praised for their innovative bottle design that allowed children to mix their own smoothie. However, the overall event winners impressed with their attention to detail in researching their market, an innovative product design and confident presentation (winners left to right: Matthew Cooper, Hannah Marshall, Georgina Farmer, Laura Wright, Chloe Reynolds, Leon Chui).